Privacy Policy
Last Updated: July 10, 2026
Your privacy matters - to you, to us, and to the entire FitShapely Vitality Labs AG community.
This Privacy Policy clearly explains how we collect, use, store, and protect your personal information, as well as the choices available to you regarding your data.
FitShapely Vitality Labs AG,
Bahnhofstrasse 100, 8001 Zurich, Switzerland
We encourage you to read our Privacy Policy for a fully transparent look at how we collect, use, communicate, disclose, and otherwise make use of personal information.
This is information about you that you give us directly when you interact with us.
- Signing Up for Content Delivered via Email: When you sign up for a report or other content delivered by email, we will ask for your email address. We may also ask for your name as well as capturing your IP address.
- Other Services: We may also ask for additional information when providing special, personalized services. If you don't want to provide the information requested, you certainly don't have to, but you will not be able to take advantage of such offerings.
- While on our site, we automatically log certain information about how you're using our site. This information may include the URL that you just came from, your IP address (or a partially anonymised IP address) and the pages you visit while on our site.
- We may place a pixel on pages on our site, or those of our advertisers and partners. This enables us to record in our server logs that a specific user ID has visited a particular page.
We allow our partners to collect certain information when you visit our site. They may utilize cookies, pixels, beacons, or other technologies to collect and use information about you during your visit to this and other websites.
To learn more about this behavioural advertising, please visit the websites of the Digital Advertising Alliance, at www.aboutads.info.
The law on data protection sets out a number of different reasons for which we may collect and process your personal data in certain circumstances, including:
We can collect and process your data with your consent. For example, if you have given your consent to receiving marketing material from us at the point we collected your information.
We need your personal data to comply with our contractual obligations. For example, where you have provided us with your email address to receive our services, we will use this information in order to effectively deliver and communicate our services.
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to applicable law enforcement.
We may require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
We will use this information in our legitimate interests:
- To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
- To keep our site safe and secure.
- For measuring or understanding the effectiveness of advertising we serve to you and others.
- To keep you informed about products and services similar to the ones you subscribe to.
- To improve our site to ensure that content is presented in the most effective manner for you.
The data that we collect from you is transferred to, and may be stored at, a destination outside the European Economic Area ("EEA") that is not subject to equivalent Data Protection Law.
Where your information is transferred outside the EEA, we will take all steps reasonably necessary to ensure that your data is subject to appropriate safeguards.
We retain personal data for as long as necessary to fulfil any legal obligations we may have as well as for purposes of processing your information.
Cookies contain bits of data that websites such as ours place on your computer's hard drive for record keeping purposes. We use cookies with the aim of optimising our website and improving user experience.
We are committed to protecting your personal information. All information that you provide to us is stored on our secure servers.
Our site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.
We may amend this Privacy and Cookie Statement from time to time. If we make any substantive changes to this policy, we'll announce it on our site and notify you by email.
You have the right under certain circumstances:
- to be provided with a copy of your personal data held by us;
- to request the rectification or erasure of your personal data held by us;
- to request that we restrict the processing of your personal data;
- to object to the further processing of your personal data, including the right to object to marketing;
- to request that your provided personal data be moved to a third party.
If you have any questions about this Privacy Policy, you can contact us at:
Email: [email protected]
Address: Bahnhofstrasse 100, 8001 Zurich, Switzerland
Fit Shapely (operated by FitShapely Vitality Labs AG) operates an SMS text messaging program to deliver account confirmations, new article notifications, saved-content reminders, and subscription service updates to subscribers who have provided prior express written consent.
How We Collect Phone Numbers: We collect your mobile phone number through the opt-in form on our website at fitshapely.com when you voluntarily provide it and check the consent checkbox. We do not collect phone numbers from third parties.
How We Use Your Phone Number: Your phone number is used solely to send you the SMS messages you have consented to receive, including account confirmations, new article notifications, saved-content reminders, and subscription service updates.
Consent and Prior Express Written Consent: By providing your mobile number and checking the consent checkbox, you provide prior express written consent to receive recurring automated text messages from Fit Shapely (operated by FitShapely Vitality Labs AG) at the number you provide.
Consent Is Not Required: Your consent to receive SMS messages is never a condition of purchasing any product or using any service offered on our website.
Message Frequency: Message frequency varies based on your account activity and subscription preferences.
Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier plan.
Opt-Out Instructions: You may opt out of SMS messages at any time by replying STOP to any message we send. You may also revoke consent by emailing [email protected], by submitting a request through our website, or by written request sent to our address below. All revocation requests will be honored within 10 business days.
Support: For help, reply HELP to any message or contact us at [email protected].
Carrier Disclosure: Wireless carriers may receive message metadata such as delivery status as required to route and deliver SMS messages. This is an operational disclosure and is separate from our prohibition on marketing data sharing below.
Third-Party Data Sharing Prohibition: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Retention: We retain your phone number and SMS consent record while your account is active and for a reasonable period thereafter to comply with our legal obligations. To request deletion of your personal data, email [email protected] with the subject line 'Data Deletion Request.' We will respond within 30 days and confirm deletion within 60 days of your request.
Children: Our SMS program is not directed to persons under the age of 18. We do not knowingly collect mobile numbers or SMS consent from minors. If you believe a minor has provided their number, contact us at [email protected] and we will promptly delete the record.
Informational Disclaimer: The information shared via SMS is for general informational and educational purposes only. It does not constitute personalized financial, investment, tax, or legal advice. Fit Shapely is not a registered investment adviser, broker-dealer, or financial planner. Consult a licensed professional before making financial decisions.
By subscribing via SMS, you consent to receive text messages from FitShapely Vitality Labs AG. Message and data rates may apply. Message frequency varies. Reply STOP to cancel. The content provided is for informational and educational purposes only.